Architecture firm Gensler has been tapped to design the $550 million Universal Studios kids-geared theme park along the Dallas North Tollway in northwest Frisco, according to sources familiar with the project.
The first-of-its-kind park, which has not yet been named, will include four or five different “lands” themed around Universal Studios characters and films, according to prior descriptions from Universal. It will have rides, shows, a 300-room hotel, restaurants, shops and other typical amusement park amenities.
A spokesman for Gensler declined to officially confirm the firm’s selection as the designers of the Universal theme park, and the corporate communications team for Universal Destinations & Experiences, the division formerly called Universal Parks & Resorts, did not return an email requesting information.
But multiple sources connected to the project say it’s headed Gensler’s way.